Think you're a big College Football fan?
Here's your chance to prove it. The fictitious town of Fansville embodies every football fan’s dream: to eat, drink, and live football fandom 24/7. This year, we brought a piece of Fansville to fans in the real world with The Big Fan Combine. There, fans competed in football-combine-style events designed to test their mettle.
The Big Fan Combine toured 5 Conference Championships and the National Championship, and gave out over 75,000 bottles of Dr Pepper.
Click on the pics to learn more about the very intense fan events we created.
Here's a 3D look at the event space:
We designed swag for fans to wear whether they're in the stadium, or in the backyard. At the end of their experience, fans received digital sports cards of themselves participating in the Big Fan Combine.
Creative Directors: Curtis Petraglia and Andrew Kong
Copywriter: Jesse Harter
Designer: Desmond Hsu